Discount codes let you offer deals and promotions. Customers enter a code at checkout to get a reduced price.
Creating a discount code
- Go to Settings → Discounts
- Click Add Discount
- Configure the code
- Save
Your code is now active and ready to use.
Discount settings
Code
The text customers enter at checkout. Make it memorable and easy to type:
SUMMER25(good)XYZQ-9182-ABCD(hard to remember)
Codes are case-insensitive. summer25 works the same as SUMMER25.
Discount type
Choose how the discount is calculated:
Percentage off
Takes a percentage off the total. A 20% discount on a $100 order = $80.
Fixed amount off
Subtracts a specific dollar amount. $25 off a $100 order = $75.
Discount amount
The value of the discount:
- For percentage: Enter the percent (e.g., 20 for 20% off)
- For fixed: Enter the dollar amount (e.g., 25 for $25 off)
Usage limits
Control how many times a code can be used:
Total uses
Maximum redemptions across all customers. Good for limited-time flash sales.
Per customer
Maximum uses per unique email address. Prevents customers from stacking codes.
Leave blank for unlimited uses.
Expiration date
Set when the code stops working. After this date, customers see an "expired" message at checkout.
Leave blank for codes that never expire.
Sharing discount codes
Put your codes where customers will find them:
- Website banners — Announce seasonal promotions
- Email campaigns — Reward your subscriber list
- Social media — Drive engagement with exclusive codes
- Referral cards — Give customers codes to share with friends
- Nextdoor posts — Target your local community
Tracking usage
View discount performance in the discounts list:
- Number of times used
- Total discount amount given
- Most recent use
Managing discounts
Editing codes
Click any code to edit settings. Changes apply immediately.
Note: You can't change the code text itself. Create a new code instead.
Deactivating codes
Click the toggle to disable a code without deleting it. Useful for pausing promotions.
Deleting codes
Remove codes you no longer need. This doesn't affect past orders that used the code.
Ideas for discount codes
Welcome discount
WELCOME10 — 10% off first booking. Put it on your website header.
Seasonal promotions
SPRING2024 — $50 off pool openings. Run it every season.
Referral program
REFER25 — $25 off for referred customers. Print on referral cards.
Neighbor discount
NEIGHBOR — 15% off for customers in the same neighborhood. Great for route density.
Social media exclusive
INSTA20 — 20% off mentioned on Instagram. Track which channels perform best.
Tips
Set expiration dates
Time-limited codes create urgency. Customers book faster when they might miss the deal.
Track what works
Use different codes for different channels. See which ones drive the most bookings.
Don't over-discount
Discounts cut into your profit. Use them strategically, not constantly.
Honor expired codes
If a customer just missed the deadline, consider honoring it anyway. Good will is worth more than the few dollars.