One missed pool call pays for 2 months of PoolFlow.
Save 2 months with annual billing.
| Free Try it out | Launch Go unlimited | Pro Full toolkit | Performance Scale with team | |
|---|---|---|---|---|
| Price | $0 forever |
$29
/mo
$24
/mo
billed annually
|
$79
/mo
$66
/mo
billed annually
|
$149
/mo
$124
/mo
billed annually
|
| Bookings | 3/mo | Unlimited | Unlimited | Unlimited |
| PoolFlow branding | Shown | Removed | Removed | Removed |
| SMS alerts | — | — | ||
| Discount codes | — | — | ||
| Change orders | — | — | ||
| Pricing zones | — | — | ||
| Staff assignment | — | — | — | |
| Reporting | — | — | — | |
| Team members | — | — | — |
3 included +$10/mo each after |
| Support | Docs only | Priority email |
Priority email + SMS + Onboarding |
|
| Annual discount | — | $24/mo save $60 | $66/mo save $156 | $124/mo save $300 |
| Start Free | Start Free Trial | Start Free Trial | Start Free Trial |
No contracts. Cancel anytime. 14-day free trial on paid plans.
All plans include: Satellite measurement · Instant checkout · Customer portal · Email notifications
Free
Try it out
$0/mo
Upgrade for unlimited
Launch
Unlimited bookings
$29/mo
Upgrade for SMS + tools
Pro
Full toolkit
$79/mo
Upgrade for team + reports
Performance
Scale with team
$149/mo
Everything included
Start free. Upgrade when you need more.
Quick math: You lose 2-3 pool calls/week while on the route. That's $400-600/month in lost pool service revenue. PoolFlow Launch is just $29/month.
When to upgrade from Free to Launch:
As soon as you hit 4 bookings in a month.
$29/mo for unlimited bookings pays for itself
with a single $150+ job.
Here's a test: Check your voicemail from the last month. Count the pool service calls you didn't return within 30 minutes. Those people called another pool company. Even 1-2/month pays for PoolFlow. See why contact forms don't work →
Most pros set up their own page in under 10 minutes — add your services, set pricing, upload a logo, done. If you get stuck, check our docs or upgrade to a paid plan for email support. Performance customers get a dedicated onboarding call where we build it together.
Yes! PoolFlow Free gives you 3 bookings per month at no cost. It's enough to try the system and close a few jobs. When you need more, Launch is just $29/month for unlimited bookings.
On the Free plan, once you hit 3 bookings in a month, new customers will see a message to contact you directly. No overages, no surprises. Upgrade to Launch ($29/mo) for unlimited bookings.
No. You only pay for completed bookings — when a customer actually checks out and pays. Browsers, tire-kickers, repeat visits — those are free.
No. Your booking page lives at getpoolflow.com/your-name. Share the link anywhere — texts, Nextdoor, Google Business Profile, Facebook, email signatures. The link IS your online presence if you want it to be.
Credit/debit cards through Stripe by default, but you can enable additional payment methods (Apple Pay, Google Pay, ACH, etc.) in your Stripe Dashboard. Money goes directly to your bank account — we never touch it. Standard Stripe fees apply, and you decide whether to absorb them or pass them to the customer.
You'll move to the Free plan (3 bookings/month) unless you choose a paid plan. No surprise charges. Your data stays intact so you can upgrade anytime.
Yes. Upgrade or downgrade anytime. Changes take effect on your next billing cycle.
A completed checkout where the customer selects a service and pays. Recurring service renewals that auto-bill also count as one job each cycle. Request-a-quote submissions do not count — only paid transactions.
The job still counts toward your monthly total. We don't claw back, but we also don't charge extra. Handle refunds directly through Stripe.
No. Zero platform fees. Your $200 pool cleaning is your $200 minus standard Stripe processing. We make money from your monthly subscription, not your jobs.
Yes. Customers can subscribe to weekly, biweekly, or monthly service directly through your booking page. It auto-bills each cycle. You don't have to chase payments.
For services you price per square foot, the customer enters their address and we pull satellite imagery. They draw around their pool and get an instant price based on the actual size. No truck roll, no tape measure, no estimate appointment.
No. Cancel anytime. If you go annual, you commit to 12 months at a discount, but monthly plans have zero commitment.
Yes, on Launch ($29/mo) and above. On Free, your customers see a small "Powered by PoolFlow" link at the bottom of your booking page and in confirmation emails. Launch removes this completely — your customers only see your brand, your logo, your colors.
Free plan users have access to our docs and help center. Launch adds email support. Pro adds priority response. Performance adds SMS support for faster back-and-forth plus a white-glove onboarding call where we set everything up together.
We offer hibernation mode for slow seasons. Instead of canceling, you can hibernate your account for just $12/month (up to 6 months). While hibernating:
Reactivate with one click when you're ready.
Build your booking page in minutes. No credit card required.