Pick your plan

One missed pool call pays for 2 months of PoolFlow.

Save 2 months with annual billing.

Monthly Annual Save 17%
Free Try it out Launch Go unlimited Pro Full toolkit Performance Scale with team
Price $0 forever
$29 /mo
$79 /mo
$149 /mo
Bookings 3/mo Unlimited Unlimited Unlimited
PoolFlow branding Shown Removed Removed Removed
SMS alerts
Discount codes
Change orders
Pricing zones
Staff assignment
Reporting
Team members 3 included
+$10/mo each after
Support Docs only Email Priority email Priority email
+ SMS + Onboarding
Annual discount $24/mo save $60 $66/mo save $156 $124/mo save $300
Start Free Start Free Trial Start Free Trial Start Free Trial

No contracts. Cancel anytime. 14-day free trial on paid plans. All plans include: Satellite measurement · Instant checkout · Customer portal · Email notifications

Grow your pool business at your own pace

3

Free

Try it out

$0/mo

Upgrade for unlimited

Launch

Unlimited bookings

$29/mo

Upgrade for SMS + tools

Pro

Full toolkit

$79/mo

Upgrade for team + reports

Performance

Scale with team

$149/mo

Everything included

Start free. Upgrade when you need more.

Quick math: You lose 2-3 pool calls/week while on the route. That's $400-600/month in lost pool service revenue. PoolFlow Launch is just $29/month.

When to upgrade from Free to Launch:

As soon as you hit 4 bookings in a month.

$29/mo for unlimited bookings pays for itself
with a single $150+ job.

Questions

"I'm not sure I lose that many pool customers..."

Here's a test: Check your voicemail from the last month. Count the pool service calls you didn't return within 30 minutes. Those people called another pool company. Even 1-2/month pays for PoolFlow. See why contact forms don't work →

Can you set up my booking page for me?

Most pros set up their own page in under 10 minutes — add your services, set pricing, upload a logo, done. If you get stuck, check our docs or upgrade to a paid plan for email support. Performance customers get a dedicated onboarding call where we build it together.

"Is there a free option?"

Yes! PoolFlow Free gives you 3 bookings per month at no cost. It's enough to try the system and close a few jobs. When you need more, Launch is just $29/month for unlimited bookings.

What happens when I hit 3 bookings on Free?

On the Free plan, once you hit 3 bookings in a month, new customers will see a message to contact you directly. No overages, no surprises. Upgrade to Launch ($29/mo) for unlimited bookings.

Do I pay for people who browse but don't book?

No. You only pay for completed bookings — when a customer actually checks out and pays. Browsers, tire-kickers, repeat visits — those are free.

Do I need a website to use PoolFlow?

No. Your booking page lives at getpoolflow.com/your-name. Share the link anywhere — texts, Nextdoor, Google Business Profile, Facebook, email signatures. The link IS your online presence if you want it to be.

How do my customers pay?

Credit/debit cards through Stripe by default, but you can enable additional payment methods (Apple Pay, Google Pay, ACH, etc.) in your Stripe Dashboard. Money goes directly to your bank account — we never touch it. Standard Stripe fees apply, and you decide whether to absorb them or pass them to the customer.

What happens after the free trial?

You'll move to the Free plan (3 bookings/month) unless you choose a paid plan. No surprise charges. Your data stays intact so you can upgrade anytime.

Can I change plans later?

Yes. Upgrade or downgrade anytime. Changes take effect on your next billing cycle.

What counts as a job?

A completed checkout where the customer selects a service and pays. Recurring service renewals that auto-bill also count as one job each cycle. Request-a-quote submissions do not count — only paid transactions.

What if a customer cancels or I issue a refund?

The job still counts toward your monthly total. We don't claw back, but we also don't charge extra. Handle refunds directly through Stripe.

Do you take a percentage of my revenue?

No. Zero platform fees. Your $200 pool cleaning is your $200 minus standard Stripe processing. We make money from your monthly subscription, not your jobs.

Can my customers book recurring service?

Yes. Customers can subscribe to weekly, biweekly, or monthly service directly through your booking page. It auto-bills each cycle. You don't have to chase payments.

How does the satellite pool measurement work?

For services you price per square foot, the customer enters their address and we pull satellite imagery. They draw around their pool and get an instant price based on the actual size. No truck roll, no tape measure, no estimate appointment.

Is there a contract?

No. Cancel anytime. If you go annual, you commit to 12 months at a discount, but monthly plans have zero commitment.

Can I white-label / remove PoolFlow branding?

Yes, on Launch ($29/mo) and above. On Free, your customers see a small "Powered by PoolFlow" link at the bottom of your booking page and in confirmation emails. Launch removes this completely — your customers only see your brand, your logo, your colors.

What if I need help?

Free plan users have access to our docs and help center. Launch adds email support. Pro adds priority response. Performance adds SMS support for faster back-and-forth plus a white-glove onboarding call where we set everything up together.

What happens during the off season?

We offer hibernation mode for slow seasons. Instead of canceling, you can hibernate your account for just $12/month (up to 6 months). While hibernating:

  • All your data, services, and settings are preserved
  • Your booking page shows a "Closed for the Season" message
  • Visitors can still leave their contact info for when you're back

Reactivate with one click when you're ready.

Beautiful backyard pool

Your competitors are already booking at 9 PM

Build your booking page in minutes. No credit card required.