No venture capital. No corporate overlords. Just a few people who think the pool industry deserves better software.
The pool service industry is under attack. Private equity firms and corporate consolidators are buying up local pool companies, turning them into cookie-cutter operations with call centers and "service technicians" who've never cleaned a filter in their life.
They have one advantage: technology. Online booking. Automated follow-ups. Instant quotes. The stuff that makes customers click "Book Now" instead of leaving a voicemail that never gets returned.
That's not a fair fight.
Independent pool pros — the ones who actually know your pool, your equipment, your quirks — shouldn't lose to some franchise operation just because they don't have a software team.
PoolFlow exists to level that playing field.
The guy who's been cleaning pools in your neighborhood for 15 years will do a better job than a call-center-dispatched "technician." Customers know this. They just need a way to book him.
No platform fees. No percentage of your revenue. A $200 pool cleaning should be a $200 pool cleaning (minus Stripe's standard processing). We charge a flat monthly subscription because that's honest.
You don't need a CRM. You don't need a 47-tab dashboard. You need a way to capture leads at 9 PM and get paid without chasing invoices. That's what we build.
Generic service software doesn't know what a pool is. We built satellite measurement, per-sqft pricing, and pool-specific workflows because that's what the job requires.
We're a small team of software engineers who got tired of building enterprise software for Fortune 500 companies. Turns out building tools for people who actually do things with their hands is more rewarding.
We're based in the US. We answer our own support emails. We ship updates every week. If you have a feature request, there's a decent chance we'll build it.
We're not trying to "disrupt" the pool industry or "revolutionize" anything. We're just trying to build solid software that helps independent pool pros compete with the big guys.
Set up your booking page in minutes. 30-day free trial, no credit card required.